The phone boasts a 13 megapixel camera with dual camera shot, sound and shoot mode and drama shot which make it stand tall in the smartphone battle. However, Micromax needs to quickly realize that it might be able to sell the first lot of the phones riding the nationalist wave but this cannot be sustained for the long term if the users start feeling that they had to make a compromise by buying the phones. Sharma of Micromax is optimistic that there is ample space for an Indian player to give a tough fight to Chinese competitors. On the 23rd, 7 days before the official launch another pic of the upcoming phone in White leaked. Canvas 4 has got a Mediatek quad core and Corning Gorilla Glass protection like this Nokia phone, a larger screen of course. Galaxy S4 is an Android 4.2.2  Jelly Bean operating system phone that uses the vibrant TouchWiz user interface has been able to generate good demand. However, with 2020 nearing its end, Micromax has probably found its way back into the Indian mobile industry. Gionee G1 Gpad has 2931 benchmark scores which are higher than Micromax canvas 2 . Various Journalists, bloggers and users, who got hold of the first lot of devices highlighted glaring issues around the build quality, lack of quality control, bugs in the software, poor camera performance etc. Analysis of Micromax also covers its USP, tagline / slogan and competitors. He mentioned that the company does not have any plan to launch a higher RAM variant of the phone and instead suggested that the team feels that the performance of the device with 4GB RAM is satisfactory. It is famous for providing good value-for-money devices in the budget and mid-range segments. As of 2020, Micromax Mobiles is one of the leading brands in the mobile handsets sector. Entry into international markets- Micromax has the potential to make its presence felt on global scale eventually as it establishes itself in the domestic market. Micromax Mobiles Subject: SWOT analysis of Micromax is covered on this page along with its segmentation, targeting & positioning (STP). The Nexus 4 is sports a 4.7-inch IPS HD screen and is powered with a quad-core Qualcomm Snapdragon S4 Pro processor clocked at a speed of 1.5 GHz. In the same price range, Micromax handsets exhibit more features than its major competitors. The company is facing stiff competition from Chinese companies that are penetrating the Indian market. He also admitted that there was a quality control issue in one lot and thus some users, bloggers and journalists got substandard devices. The competition which was against 4 smartphones in the market have now increased to 7 phones, including India's latest gesture recognizing Lava phone, the recent by Mac leader, latest from Sammy and one from Google. This article gives you overview of how does Miromax A116 Canvas HD compete with its competitors - Samsung Galaxy Grand I9082, LAVA XOLO A1000, Sony Ericsson Xperia Ray and Karbonn S1 Titanium, phones with similar features/specifications and price. Here’s how Micromax stands. Now that it is expected (from the new pic posted by Micromax, here) that the Micromax Canvas 4 will sport gesture unlock feature, one of the competitors of this phone is the latest Lava launch, which is priced at a very low price point. Find related and similar companies as well as employees by title and much more. Canvas 4 has a more powerful 13 megepixel shooter. The Canvas 4 has got the looks like the Galaxy S4. Custom UI. [according to leaked specs]. You can locate the nearest Micromax service Centre through SMS. Compare Micromax in 1b with its top competitors. However, the market has changed a lot since the heydays of Micromax. This Chinese phone seems to be a true competitor of the Micromax Canvas 4 with a 5 inch full HD 1080p display (1920×1080  pixels against the 1280 x 720 of Canvas 4) and the latest MT6589T quadcore Chipset clocked in at 1.5Ghz. Copyright © 2020-21 DB Corp ltd., All Rights Reserved. All-inclusive, Micromax In 1b is on par with its competitors when it comes to performance. By the end of the year, their market share had reduced to 9%. (Read about phones with this amazing features here)The phone features gesture recognition, using which you can control many functions in the phone by simply waving your hand in front of the phone. Thank you for signing up to . Micromax flagship will compete with some of the premium phones in the Indian market. All rights reserved. The Nexus 4 have an 8 megapixel rear camera, which be below the 13 megapixel camera of the Canvas 4. Both the phones have got the power of a 13 megapixel auto focus shooter with LED flash. Micromax is one of India's largest and most popular brands for smartphones as well as other electronics devices. The upcoming Micromax Canvas 4 sporting a quad-core processor will come for pre-order on June 28th. Each time the phone has gone on sale, it has completely … Gionee G1 Gpad ( Unboxing & Review ) – Gionee G1 Gpad has 5inch display & dual core processor . Gesture-recognition is there in the Samsung Galaxy S4 and will come in a future BlackBerry phone. The iPhone comes in three storage options of 16 GB, 32 GB and 64 GB. And this is where they found an edge over the other companies. Check out the key specfications, experts and user rating and reviews & price in India for Micromax in note 1, updated on 19 December 2020. These handsets are priced lower than the main competitor products. This  places it in competition against this Lava phone. The Galaxy S4 have got a 2 megapixel secondary camera while the Canvas 4 has a 5 megapixel one. This Micromax phone will be challenging the biggies in the smartphone market, with its low cost and good features. The phone sports a 4 inch IPS retina display with a screen resolution of 640 by 1136 pixels. It carries a very good 8 megapixel iSight primary camera. Bath Micromax Mobile is a familiar name both in rural and urban market and has emerged as 3 rd largest handset selling company in India. A wider rollout of this update will follow soon. Micromax did not manufacture their own phones nor did they have the financial freedom to dump the older 3G phones and manufacture 4G devices overnight. It has a camera which definitely competes with the Samsung Galaxy S4’s shooter. The latest Canvas 4 leak shows of the Micromax phone model in White learning a lot from the Apple iPhone 5 and places it against this above Rs 40000 iOS phone. Micromax Informatics has 1,906 employees at their 1 location and $88 m in total funding,. Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. The Lumia 925 has a 16 GB internal memory while the 920 comes with 32 GB storage. 3. The HTC One is another metallic Android marvel that sports a 4.7 inch screen. Micromax is currently the 2nd largest smartphone company in India. It has just come up for pre-order at just Rs 13499. Now in its new Avatar, Micromax is also selling its phones primarily online and are Flipkart exclusive as of now, however, Rahul Sharma promised that the company is looking to activate its offline channel as well to increase the reach multi-folds. It also features Air Gesture, Air View, Group Play, S Health, Adapt Display, Adapt Sound, and many other interesting features. The Gionee E6 will sport 2 GB RAM, almost two times of that in the Canvas 4. It runs the Android 4.2.2 Jelly Bean operating system and comes with 2 GB of RAM. The report also evaluates various competitors of Micromax. Micromax alsso runs on quad-core, has a slightly bigger screen, but screen resolution will be low. It is famous for providing good value-for-money devices in the budget and mid-range segments. Micromax has made a comeback, and in its version 2.0 wants to change the perception of the users and as well as wants to ensure that Indian buyers are offered worthy options that can help make a seamless switch to an Indian smartphone brand. This Indian mobile company disappeared into the technological tide of 4G-5G, and the rest of it was eaten up by its Chinese competitors like Oppo, Vivo, and Xiaomi. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world. The HTC One has got a super IPS LCD 3 display. Software- Stock Android vs. However, Micromax faces stiff competition from established brands like Nokia, Samsung, Apple, Spice, Karbon and cheap Chinese manufactured phones. For its Canvas phones after Canvas 2 A110, Micromax launched Canvas 3 as Canvas HD, followed by Canvas 3D, Canvas Viva. But 48% users said they wouldn’t buy Micromax because of its after sales services and perceived Micromax as a low quality product. Micromax has service centres in almost all the cities in India. Visit our corporate site. View Micromax (www.micromax.com) location in New York, United States , revenue, industry and description. Compare Micromax in note 1 with its top competitors. Tech Specs of Moto E-Dual SIM; 3-inch Capacitive Touch Screen Display, 540 x 960 pixels at 256ppi; 2GHz Qualcomm Snapdragon 200 Dual-core processor, 1GB RAM; Android 4.4.2 KitKat OS; 5 Megapixels Rear Camera; 4GB Internal Memory, Expandable Micromax has made a comeback, and in its version 2.0 wants to change the perception of the users and as well as wants to ensure that Indian buyers are offered worthy options that can help make a seamless switch to an Indian smartphone brand. In Micromax’s slide to second place is a tale of the promise and peril of India’s booming but hyper-competitive smartphone industry. On the 23rd, 7 days before the official launch another pic of the upcoming phone in White leaked. Micromax has service centres in almost all the cities in India. The phone will be unveiled in Beijing on 10th July 2013, almost the same time when the Canvas 4 probably starts shipping. While the idea, timing and the campaign have been perfectly executed, unfortunately, the couple of smartphones that the company launched, have been marred by issues. By the end of 2019, Micromax lost 90% of its value. Micromax Infomatics, Ltd.'s top 13 competitors are Nokia, Lava, Samsung, Xiaomi, Vivo Communication Technology Co. Ltd., AGC Networks, HFCL, Kavveri, Astra Microwave, OnePlus, Gionee, Anantha Cybertech and Intex Technologies. Please deactivate your ad blocker in order to see our subscription offer, Leaving awkward Zoom calls just got a lot easier, Among Us topples PUBG Mobile as the most downloaded smartphone game of 2020, How to download YouTube videos for free: save videos the easy way, Best free games 2020: the top free games to download on PC, PS5 and Xbox Series X stock update: Walmart cracks down on bots and scalpers, Google patent suggests the Pixel 6 might have an under-display camera, The best Android apps right now: ready for 2021, The best Apple Watch apps we've used: ready for 2021. He further hinted that the next smartphone the company plans to launch may come with 6GB of RAM variant, Liquid Cooling System and display with higher refresh rate, all of these were missing from both the devices launched by the company last month. He also mentioned that the next product will have Widewine L1 certification which suggests that if the company plans to launch one such device with all the features mentioned above it could be a decent gaming smartphone under a budget. It runs on a quad core Qualcomm Snapdragon 600 processor clocked at 1.7 GHz supported by an Adreno 320 graphics processor. Micromax may be championing the evolving needs of consumers in the smartphone industry today, but little has been said about its founder's comically awkward climb up the entrepreneurial ladder. The phone ships with pure stock Android 10 with no bloatware and guaranteed two years of updates. Micromax of the past enjoyed greater success because of the offline availability while the incumbent Chinese smartphones were still looking to focus on online sales to keep additional costs at bay. In his own words, he mentioned, “Safar lamba hai, raaste banane hai.” (Journey is long. 10,999 for the 4GB RAM and 64GB internal storage model, while the 128GB storage option will cost Rs. The phone has a 2 GB RAM and comes with 32 GB internal storage. This phone has got an 8.7 megapixel pureview camera. The phone features wireless charging and photosphere feature which lets users take panorama shots in 360 degrees. Micromax launched its Bling series to target this segment. The number “4” in the device name has already placed Canvas 4 against the Galaxy S4 and Nexus 4. 3. BA1 1UA. Canvas 4 as revealed by the pic yesterday suggests, gesture unlock feature. The phone comes with a 6.52-inch touchscreen display with a resolution of 720x1600 pixels and an aspect ratio of 20:9. Calling out the critics and competition, he accused them of running a campaign to malign the brand. The 504Q has a 5-inch IPS panel display with the amazing feature that only very few smartphones feature today. You can locate the nearest Micromax service Centre through SMS. England and Wales company registration number 2008885. TechRadar is part of Future plc, an international media group and leading digital publisher. The Google Nexus 4 is placed at Rs 25900, which will be at least 7-9K higher than the Canvas 4, if we are expecting the Canvas phone at Rs 15-16K. The Canvas 4 is expected to sport the same processor as the A116 Canvas HD, MediaTek MT6589 quad-core. But for this phones the company chose to retain the number ‘4’. Micromax In Note 1 in India has been set at Rs. (In camera and display screen front the Canvas 4 definitely wins, RAM in 1 GB, and internal memory of 16 GB is similar in both these phones.). Roads have to be developed). Karbonn mobiles was in 4th position after Micromax. Micromax is a brand which is close to the heart of the youth and celebrates the vibrancies of life and empowerment. The pure Android phone from Google, the Nexus 4 is also going to compete with the Canvas 4. Both of its primary and secondary camera are capable of recording 1080p full HD videos. Check out the key specfications, experts and user rating and reviews & price in India for Micromax in 1b, updated on 16 December 2020. The Apple iPhone 5 runs the iOS 6 operating system on a dual-core A6 processor clocked at 1.2 GHz supported by a triple core graphics processor. The Phones that were branded as Micromax were manufacture by Chinese companies. Micromax mobile phones were loved in the Indian market. It has been in news for its 4 megapixel HTC UltraPixel camera on back. Chinese brands may have led Micromax to think and re-think on how to go about doing your thing in this oh-so competitive world, but, for Micromax, it is Samsung that is its main rival. Keywords: competition, SWOT, STP, Micromax, brand, analysis. Memory could not be expanded in both these phones. Now that it is expected (from the new pic posted by Micromax, here) that the Micromax Canvas 4 will sport gesture unlock feature, one of the competitors of this phone is the latest Lava launch, which is priced at a very low price point. The first Aluminum-rim based phone from Nokia, the Lumia 925 is another phone, the Canvas 4 will compete with. Samsung with 32% market share stood as market leader followed by Nokia with 28%. The Lumia 925 sports a 4.5-inch display screen of amoled HD kind protected by Gorilla 2 Glass and is powered by a 1.5 GHz dual-core Snapdragon S4 processor like the last year’s launch Nokia Lumia 920 (the 920 sports plastic body). 2. India is the world’s fastest-growing smartphone market. The secondary camera is a 1.2 megapixel one. 2. The pricing and availability is expected to be announced at the event, and we can expect a price competing that of Canvas 4. Future Publishing Limited Quay House, The Ambury, To win users and local customers back, the company not only needs to innovate and come up with products that are second to none but also need to ensure that there are no more hiccups in terms of quality control as bad news and bad work tend to travel faster. However, he claimed that the issue has been rectified and shared a direct helpline specifically set up to resolve the issues around the poor quality of products. Read more about the immediate competition of the Canvas 4 from Micromax, in next pages. Though once the Chinese brands like Xiaomi, Oppo and others started selling their devices offline, they wiped Micromax out of the business. mobile Created Date: 11/27/2020 8:44:44 PM There were doubts that the company is selling re-branded Chinese smartphones like it used to do in the past, however, Sharma debunked this and claimed that the phones are not rebranded devices and 100% made in India at a factory in Bhiwadi, Rajasthan. 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