Vodafone is a premium brand, so Vodafone was rebranded from being a discount product and service player, to a high end brand. Vodafone has good network coverage and they provide all over the world. If Vodafone has to enter in to Mexican market then they use the new technology and increase customer services. In essence PESTLE analysis is commonly referred to as situational analysis and it considers political, economic, social, technological and legal factors before investing in the target market. But Vodafone has to launce Mobile handset and the service both sector in the market so they can give the tough competition to the Telmex and other company. Etc. – Company SWOT Analysis – outlines Vodafone’s Strengths and Weaknesses, and Opportunities and Threats facing the company. Vodafone’s competitive strategy works in their competitive configuration but requires to be continuously updated to remain at the forefront of the technology camber and on the other hand not fall at the back to its competitors who will be endeavoring to persistently progress on their services and technologies offered recently. Looking for a flexible role? Free resources to assist you with your university studies! Etc. The integration of Idea-Vodafone will be the grand launch of the telecom sector post Reliance JIO in September 2016. Company Registration No: 4964706. Vodafone SWOT Analysis.SWOT analysis is a technological tool through which strengths and weaknesses, as well as opportunities and threats of the business can be identified (Kotler et al, 2008). As part of my report for the Vodafone group I will analyse first of all their current strategic position and how these strategies will reflect their business opportunities in future. It’s had also approximately £92 billion as of November 2010, making it’s the 3rd largest company on the London stock exchange. SWOT Analysis. Competitor Analysis. Vodafone Group PLC is the world’s best telecommunications company headquartered in London and Newbury, England. 3. Product: Vodafone offers different type of products to different type of customer and so can segment their market. About 70% people live in urban areas so the Vodafone has to cover this area and give the good product and scheme so they can convince and buy. Vodafone maintained a broad competitive scope and focused on cost for their competitive advantage. Author- Abhijeet Pratap | Posted-May 1, 2019 May 1, 2019 | Updated : May 1, 2019 | Introduction:-Vodafone is a leading multinational telecommunication player with a strong presence in several leading markets of the world. TASK 1 1 P1 Analyse the macro environment 1 TASK2 5 Assessment of internal environment of company. Competition with Existing Rivals. If the other company give the better phone and upgrade the product then customer life style and fashion always change so they move to the other company. Regulations: In Mexican markets telecom licence are very tightly controlled and very expansive. Study for free with our range of university lectures! In the Mexican Telmex already cover the whole the market in landline and mobile sector and other competitors AT&T and Worldcom in the market so it’s really thought for the Vodafone. Vodafone have been said to be investing heavily into this are, supposedly aiming to reduce costs by €8bn by introducing robot machines that can … From the VRIO analysis it is seen that Vodafone applied the most effective strategy which provides them the competitive advantage. GPS: it’s also available in all handset so the Vodafone can give the navigation programme to customer. Browse marketing analysis of more brands and companies similar to Vodacom. If you need assistance with writing your essay, our professional essay writing service is here to help! Keep the existing customers Competition is always good for consumers but too much competition is bad for companies. Most of the people always like to use Facebook, Twitter, Yahoo Mail in mobile internet so Vodafone has to improve the internet service so they can satisfied the customer need and compete with the Telmex. Mexican governments and People encouraging telecom competition because of the better coverage, affordable process and communication has lead the economy. The list of such crucial aspects of the report includes company profile, industry analysis, competitive dashboard, comparative analysis of the key players, regional analysis with further analysis country wise. Geographical: Mexico is the most populous Spanish-speaking country in the world. It may include- intellectual capital, assets, skills or distribution network. Telmex increase the fixed lined annual growth compare to the 2000 it’s only 13% to increase in 2009. Current situation customer has the choice of many different types of product at present time due to the high level competition. Compare Vodafone to its competitors by revenue, employee growth and other metrics at Craft. Company has the considerable existence in Europe, the Middle East, Africa, Asia Pacific and the United States of America throughout the company’s subordinate actions, combined, connected activities and financing. 2. So the Vodafone has to fulfil all the needs and wants customer like product and new handset they have to provide. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. SWOT analysis has demonstrated that one of the main Vodafone’s problems is a tough competition and lack of focus on the presence in international markets versus domestic markets. • Learning with Vodafone Solution- It is a technology, initiated in India for teachers to enhance their teaching skills by using multi-media and graphical content. Disclaimer: This essay has been written and submitted by students and is not an example of our work. Low margins – Vodafone’s differentiation initially worked, but in the last 3-4 years, the competition has been so fierce, that the whole telecom market is operating in a penetrative pricing mechanism. Please click this link to view samples of our professional work witten by our professional essay writers. Concentrate More on value Added Services: Vodafone give the value added services like News, Face book, twitter, National Lottery, Games, Weather so it’s earn a lot. They can identify game changing trends early on and can swiftly respond to exploit the emerging opportunity. Finally Vodafone has good opportunities to start a new business in the Mexican market and increase a profit also. These forces include: 1. All work is written to order. Inflation Rate: Mexican market current inflation rate are 3.60% so the it’s also effect to the customer buying behaviour. If the inflation rate going high then People saving money and they control their buying. Do you have a 2:1 degree or higher? There will further be an application of Porters five forces model followed by devising appropriate strategies to improve the competitive position of the firm. Vodafone is the world’s leading mobile telecom company, with a significant present in Europe, India, The Middle East, Africa and the united state though the company subsidiary undertaking joint ventures associated undertaking and investments. Vodafone does not have a strong presence in US which is also a leading market for international telecom players. Check out Vodafone SWOT Analysis . Gender: Telecom sector is only one sector that no one takes monopoly means male and female both r interesting equally so the Vodafone has to give the good handset and scheme to both gender. Vodafone the world’s leading variety services communication base company, they have coverage to all the basic services required in the world of telecommunication like voice calls, internet services, text messaging, MMS and video messaging plus all the other data services. Life style change: In the world new technology always entering so it’s really hard for the company to convince to the customer that they provides a better product then other. The Vodafone VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. Rivalry among existing firms. Cost of New Licensing: In the current Mexican market 3G technology introduced so Telmex also using this technology to cover the whole telecom market. Vodafone Strategic Overview advertising efforts which result in high brand recognition in all markets. Rural area most of the people not earn more so Vodafone has to give the cheap and better product for the customer needs. During 2009 and early 2010 Mexico’s telecom industry maintained double figure annual growth in the recession periods. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Vodafone. They focused on customer care service to maintain high standards of customer satisfaction. All are good product. The Vodafone VRIO Analysis also mentions at each stage whether these resources could be improved to provide a greater competitive advantage. 5. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Thus, it can be opined that strategic marketing in a way helps in analyzing the strengths and weaknesses of the firm and reduces the threats and uncertainties in the market. So has to more focus on educated people. Vodafone has established a set of marketing objectives and achieving them by continuously updating its phone range and services offered to keep itself one step ahead of its competitors. vodafone.co.ug Competitive Analysis, Marketing Mix and Traffic . Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning. It’s creating competition between the local telecom providers and the Vodafone. They made first phone call just minutes after midnight on the 1st of January in 1985. One of the most popular plans for instance, is the all-rounder plan with entertainment that offers unlimited data, UK texts and minutes at a nominal price of £32 per month. Vodafone network coverage and availability is really good all over the world. Increase GPRS Subscribers base: In the Mexico’s internet are the covering a good market and they provide good opportunities for the company so Vodafone has to launch handset that support the GPRS and set NEV also. Analysis of facts and Representations made before CCI– CCI has carefully examined and concluded the following w.r.t. Porter’s model analyses the impact of different forces on competition in the industry for a certain company. Mexico’s governments not allow to the easily enter the telecom market because for this industry has a very good growth. Company History: Vodafone was established as a subsidiary company of Racal Electronic Plc in 1984 in Newbury, London. BHARTI AIRTEL. Fourthly, Vodafone's competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn for current situation. Vodafone maintain a sustainable competitive advantage have to update service with the changing the new technology and exists in the telecom market changing. Value Chain. The three companies are nearly the same in their services, offerings, promotion, etcetera. vodafone.co.ug Competitive Analysis, Marketing Mix and Traffic . It is a technology that taxi/cab drivers can use to alert police if they feel unsafe or in danger of being assaulted. 5 Forces Analysis. According to analysis, it is been carried out that, changes in the currency exchanges rate also have impact on the cost of development of services for Vodafone as cost of raw material get high. Customer always a main part for the any industry and market. Social Class: Mexico has a different class people so company has to launch new product and plan related to the people class. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Like company introduce i-phone so they have to target Businessman, Professional people. Vodafone Group is a British multinational telecommunications company headquartered in London. Vodafone has to also use the local celebrity in Mexico’s so the people divert to the using a company product and give the new offers. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! It is the world's … Vodafone uses advantage as being a large international organization and implements differentiation and cost leadership strategy they benefit from economies of scale. After introducing the case, we attempt to develop an external and internal analysis for Vodafone with regards to the UK communications industry. Company has to give service to use email and internet on mobile phone so the Mexican people always keep in touch with other friends and family members. Vodafone’s competitive strategy works in their competitive configuration but requires to be continuously updated to remain at the forefront of the technology camber and on the other hand not fall at the back to its competitors who will be endeavoring to persistently progress on their services and technologies offered recently. By understanding the Porter Five Forces in great detail Vodafone Group Plc 's managers can shape those forces in their favor. The subsidiaries report to the central headquarters. Promotion: Vodafone using a high level of advertising and they have a solid marketing structure. PESTEL and competitive analysis of Vodafone. Strategic and competitive analysis of Vodafone Faroe Islands Which strategy would be most optimal for Vodafone Faroe Island, to achieve highest competitiveness, growth and profitability? However, choosing the right competitive strategy (cost leadership, differentiation or focus) requires knowledge of own and rivals’ cost structure. A number of competitors were already providing at least three of the four services in the high-speed internet market, however, Vodafone mainly focused on mobile telephony. Vodafone is a largest network service provider in the uk and rest of the world they have big brand image so it’s really helpful for them to enter a new Mexican market and target the customer local people and divides them different segments. Vodafone' brand started in 1982 with the establishment of Racal Electronics plc UK's largest maker of military radio technology. Telmex is the leader of Mexico’s local, long-distance telephone and internet service Provider Company so Vodafone has to launch a new plan and new product to give the competitive advantage to the company. Wireless Telecommunication Services. The story of the telecom industry in India would be left incomplete without Bharti Airtel. The promoters of Idea and Vodafone Group will be joint ventures of the integrated business and will have equal assurance rights for both promoters on key issues. What marketing strategies does Vodafone use? This is followed by a Porter’s five forces analysis of the industry structure. Infrastructure: Vodafone has to establish the infrastructure to support the network usually require taking permission from the government and other regulative body. Vodafone Analysis. The group’s subsidiaries operate brand name Vodafone. Vodafone’s strongest resource are their intangible assets like human resources are the most vital resource for them to stay ahead of their competitors and the main supply of competitive advantage. 2. Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool. General Info about Vodafone. The name Vodafone arri… Info: 3300 words (13 pages) Essay 1.2 Challenges associated with Value Chain Analysis of Vodafone Thus, it can be opined that strategic marketing in a way helps in analyzing the strengths and weaknesses of the firm and reduces the threats and uncertainties in the market. Vodafone is set to become a strategic partner in Oman’s third mobile communication operator for which the licence is likely to be issued soon. Vodafone Value Chain Analysis can be used in the competitive strategic decision-making process. Vodafone SWOT Analysis Vodafone Strengths Below are the Strengths in the SWOT Analysis of Vodafone: 1. In order to this I have identified their strategies in terms of marketing objectives and also their core competencies and resources strategies. So it’s better to enter in the Mexican market Vodafone has it’s own image so local retailer like to take franchises of the company and earn a money. There are several features which make Vodafone superior among other telecommunications companies. Competitive Advantages through Value Chain Analysis of Vodafone. Published Date: 23 Mar 2015. SWOT analysis is a strategic planning tool that can be used by Vodafone managers to do a situational analysis of the company. As per the case study of Vodafone, its SIM Only deals offer multiple unlimited plans all across UK. DG Competition CASE M.8864 - VODAFONE / CERTAIN LIBERTY GLOBAL ASSETS (Only the English text is authentic) MERGER PROCEDURE REGULATION (EC) 139/2004 Article 8(2) Regulation (EC) 139/2004 Date: 18/07/2019 This text is made available for information purposes only. Pestel Analysis of Vodafone Group. Vodafone developed a text message based system for a Novartis project, “SMS for life” in Tanzania, that allows the Tanzanian’s 4,600 public health facilities to report their levels of anti-Malarial medications, is a success story. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Vodafone. Dickering Power of Buyers . They have put in big investments to strengthen their network for their customers, which is why they have an advantage over other mobile network brands by winning the confidence of their customers. This assignment on business strategy analysis of Vodafone. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Vodafone's main competitors include Liberty Global, Telstra, Orange, Tata Communications, Telefonica, NTT, AT&T, Deutsche Telekom and BT. Let us start the Vodafone PESTLE Analysis: Political Factors: The political factors in the Vodafone PESTLE Analysis can be explained as follows: Vodafone throughout the years has faced increasing competition in Spain and Italy. Segmentation is important part for the company to entering a new market. Merger Analysis Equal Ratio. Vodafone. A survey carried out by Euromonitor concluded that one of the most important aspects of a company’s value proposition is having a digital presence in the market. Price: Vodafone are able to offer different customers to different services life Pay as you go, Pay monthly contract, simply sim and Business solutions for business. by adamkasi | Feb 13, 2018 | Companies. Similarly, Vodafone has capitalized on its opportunities and worked on ways to eliminate the threats an… Some examples of Vodafone Foundation’s initiatives are: • Safe taxi system- It’s an initiative in Portugal. Vodafone presents a variety of telecommunications services which include voice and data telecommunications with short message service (SMS). Vodafone has to target in Mexico market at a middle classed workingmen with an average paid job. The leader of its time, Bharti Airtel has faced a lot of heat from its competitors like Reliance Jio, Vodafone and Idea. So they know who’s customer and what they product needs. Vodafone has to cover whole the Mexican market like rural and urban area also and give the customer need product. Vodafone have a good capital so they can build the new branch and store also so they can give the good competition to the competitors. Read more about Vodafone in this SWOT analysis … Lastly, the resources analysed are summarised as to whether they offer sustained competitive advantage, has an unused competitive advantage, temporary competitive advantage, competitive parity or competitive disadvantage. Vodafone Company is not exceptional from the intense competition that the industry is subjected to not only in the U. K but all over the world. Current situation technology is always changing aspect in the mobile phone industry so the Vodafone give the competitive advantage to change to service. 12) Reliance Jio Reliance Jio is a famous Indian telecom service provider. Big brand image also help for the Vodafone to give the competitive advantage and adding more value to their service and product compare to the competitors. This ensures people are aware of Vodafone new offers and discounts. So they have to structure their pricing method towards different need of the customer need. This notable performance and ability to diversify its products together with numerous acquisitions have seen it become a leading company in the industry. Vodafone has set upon digital transformation in order to remain competitive in their industry. Vodafone’s voice quality, connectivity and data transfer rates meet high standards. 2. Some critics argue that transnational corporations exhibit no loyalty to the countries in which they are incorporated but act solely in their own best interests.”. Company has launch different plan related to customer class life upper class, lower class. New Inventions: Mexican market is the growing and well established market so many companies wants to enter in to the market and earning a lot. It is important for Vodafone to base its competitive advantage on activities in which it has access to the rare or scare resources. Vodafone promote Vodafone live, Vodafone mobile connect USB modem, Vodafone freedom packs etc. Place: Vodafone operates their customer through retail stores all over the uk, There are over 400 in the retail outlets and they also offer their services through independent retailer like Phones4u. Telmex only focus on the landline customer so Vodafone has to use the broadband and internet service and also give the good plan, better network so the customer can move to the Telmex to Vodafone. Vodafone has a good brand image so it’s really easy to enter to the other country market, but they have to take licence from the government and search data what kind of the customer need and they gating. If the Vodafone entering the market then competition will be going high so it’s directly effect to the customer plan and price will be going down, it’s help to the country economy and customer also. The VRIO analysis requires looking at … Threat of substitute products or services. So the Mexican telecom current markets it’s really good opportunities of the other countries telecom company to enter in the market and doing a good business. In Mexico’s most of the other telecom company has good opportunities to enter the market. – Growth Strategies – understand Vodafone’s corporate goals and strategic initiatives and evaluate their outcomes. Value added services are easy to use and they increase they company profits so they have to increase the network but also increase the value added services. During the last few year companies entered into arrangements with network operators in countries where the group does not hold an equity stake. Customer buying a navigation support handset not a buy a high price navigation system so it’s will be also good point to enter the Mexican market. Some of the competitive advantages that Vodafone has over others are: Diversified Geographical Portfolio -It has strong mobile telecommunications operations, not only in 26 countries of largest regions of the world, but also has partner networks in additional 50 countries. Vodafone also provide good voice quality so the customer can prefer new product and handset also. Marketing planning and analysis in Vodafone is also focused on evaluating the competitor strategies and the existing position of the company in evaluation to its stakeholders (Duncan and Moriarty, 2007). Big brand image also help for the Vodafone to give the competitive advantage and adding more value to their service and product compare to the competitors. In Mexico Market no one telecom company give the all services to the whole market. It financial position also continues to grow due to the innovativeness and ability to explore new markets in different geographical regions. The company provides landline, mobile telephony, digital TV … In adopting a strategy to emerge out of the competition, Vodafone had to address each of these issues (Johnson et al, 2010). One of the most popular plans for instance, is the all-rounder plan with entertainment that offers unlimited data, UK texts and minutes at a nominal price of £32 per month. Growing competition in the telecommunication industry is a major threat for Vodafone. A summary of this decision is published in all EU languages in the Official Journal of the European Union. Vodafone already recognized as a largest company in the world. India is also a leading … Vodafone is the biggest telecommunication network provider in the world and it’s turnover and has a market value of about one hundred billion pound. Weakness: Till now Vodafone did not own its own towers, which was a particular strength of some of its competitors like Idea .Contd .Contd. This will be achieved by deepening customer engagement, transforming our operating model and improving asset utilisation. 3. Vodafone Group PLC is the world’s best telecommunications company headquartered in London and Newbury, England. Low tariffs of the competitors like Reliance Jio has made Vodafone take a big hit in terms of revenue as well as mobile subscribers. Mexican market telecommunications industry specifically, industry growth has long outpaced broader economic growth. Vodafone ‘s place as cost leader, rivals have a difficult clip viing on footing of monetary value because the rivals will fall on their face if any facet of the logistics or operations are inferior. Telecom sector is right now very good for the Mexican economy. It saved thousands of lives. So the Vodafone has to decrease his product price to comfortable for the customer and they can buy easy. References. Vodafone Group Plc can conduct market research to understand the supply-demand situation within the industry and prevent overproduction. It has 444 million mobile customers. The analysis is based on the idea that a firm’s internal resources are a source of sustained competitive advantage if they are valuable, rare, cannot be imitated by competition, and are organised to capture value for the organisation. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Marketing planning and analysis in Vodafone is also focused on evaluating the competitor strategies and the existing position of the company in evaluation to its stakeholders (Duncan and Moriarty, 2007). Recommendations. It significantly operates networks in almost 26 countries of Asia Pacific, Africa, Europe, Middle East and U.S. through subsidiary undertakings, joint ventures and affiliated undertakings and investments. Specifies the internal factors i. e. Strengths and weaknesses of Vodafone Foundation ’ best! Of 2019 and its services, offerings, promotion, etcetera be achieved deepening! 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